Paydirt Can Be Yours If You Do This

Keep biz simple & you'll finally start hitting as much paydirt as you can consume....

Sucess doesn't come from 'adding' stuff.

This is a lesson I have to keep re-learning.

Everytime I 'add stuff' it's like I'm putting more weight on a branch ready for it to snap rather than just watering the plant.

Here's an example I see others doing....

- Being on multiple platforms when you're not profitable.

Sorry not sorry, but it's just your ego that's keeping you going doing that.

You have sunk cost bias because you don't want to stop and be seen/feel like a failure.

I've been there. It hurt to let go of the other platforms, but profitability found me soon after I got focused.

There is no 'best' traffic. They all have their plusses and minuses.

Stick with one to start with and when you've got capital and energy to deploy back into your business, this is when you can start to branch out.

Pick one you like and just hammer that until you're successful at it.

- Trend hopping.

A new thing is exciting as it builds energy.

At the risk of sounding hypocritical here because I launch masterclasses and workshops relatively often, the distinction is this...

I ONLY do that to serve my clientele AND to create new buyers to ascend to my coaching offers.

Think about how much more trust is built in a brand if they're consistently doing the same thing rather than pouncing back and forward.

Again I'd love to say this is a lesson I've picked up through market observation, but this is from my own experience of chop chop and change.

- Multiple methods of conversion.

Sometimes the best lessons in our lives are the ones we live through ourselves.

I've closed millions of dollars of sales over the phone/zoom.

Hundreds of thousands with a google doc.

Same same with dm's.

They all work and one of the traps we fall into is thinking one is better than others.

They all work.

I love calls. I love a clear calendar.

Choose one and stick with it.

Just remember the folks you're frothing over who are praising certain processes over others have ALL cut their teeth doing the hard slog first.

That's the part we tend to forget.

So when we see this 'cool way to acquire clients' don't forget there is a back story to it all.

Intensity beats extensity every single time.

Narrow in on one.

Keep hammering it until you're profitable, then have fun with other techniques.

- Avoiding the real work.

What I mean is, if getting an offer in front of someone is our goal and you're spending half of your day learning a piece of software rather than getting in front of folks, you're doing yourself a disservice.

You know it too, but you may not be ready to admit that yet.

The real work is the 'money now' tasks.

Not fixing grammatical errors in your content.

Not 'trying to find the 'best' funnel builder' which is really just an avoidance of doing the profitable stuff.

I get that this part is hard because you have to face your own demons and sense of self worth, but....

Do you want to build a business or cater to your egoic desires?

As my good friend recently lamented: "Mate, we're not here to f*&k spiders!"

I still don't exactly know what that's meant to mean, but I assume it means 'get to work.'

Anyways, that will keep you going for a bit.

Implement these things in your business and you'll be significantly ahead in no time.

See you at the top!

Cheers,

Jamie